Amy B. Smith
Summary
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Art Director and Brand Manager with 30 years creating print and digital marketing collateral, leading creative teams, and protecting brand consistency across channels. Experienced in cross-functional collaboration, photo direction, and brand standards for education-focused marketing.
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Proven leader skilled in mentoring and managing creative teams to deliver innovative, on-brand work
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Strong eye for typography, layout, and visual design, with a deep commitment to quality and consistency
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Respected cross-functional collaborator who aligns creative strategy with business objectives
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Skilled in Adobe Creative Suite, Marketing Cloud, Microsoft Office, and Wrike, with extensive experience in brand management and ensuring all deliverables meet brand standards
Experience
2022-Present
Sr. Art Director,
Nasco Education
Lead print and digital design teams to deliver on-brand marketing materials across channels, supporting customer experience and corporate goals. Directed a full visual identity rebrand that modernized the company’s look and unified marketing
materials around updated brand standards.
Responsibilities:
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Lead creative development across omnichannel campaigns, producing customer-focused communications that drive engagement and sales
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Partner closely with copywriters to ensure design and messaging work seamlessly together to achieve strategic marketing objectives
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Oversee all stages of production—from concept through completion—managing timelines, deliverables, and team communication
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Direct product and model photo shoots, guiding photographers to produce compelling imagery that supports campaigns, reinforces brand identity, and highlights product value
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Maintain and evolve brand identity standards, ensuring consistency across all marketing channels
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Mentor and coach designers, providing constructive feedback to strengthen design skills and creative execution
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Develop annual production schedules and oversee workload management to optimize team efficiency
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Collaborate cross-functionally with product, marketing, and sales teams to develop creative strategies adaptable across go-to-market channels.
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Serve as a creative and process advisor, improving collaboration, workflow, and project outcomes across teams
2020-2022
Art Director,
Nasco Education
Led and mentored an eight-designer team supporting integrated marketing campaigns and product launches. Developed brand and style systems, designed catalogs and digital materials, and directed proprietary product and packaging design to maintain consistency across channels.
Responsibilities:
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Developed and implemented brand and style guidelines, templates, and visual systems for cohesive design across print, digital, and social channels
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Designed visually engaging catalogs, one-sheets, flyers, lesson plans, and digital marketing materials using advanced Adobe Creative Suite skills
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Conceptualized and executed catalog covers aligned to strategic objectives
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Directed and executed proprietary product and packaging designs
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Collaborated with external vendors to produce branded merchandise and print materials that maintained quality and brand alignment
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Streamlined production workflows to improve efficiency and consistency across projects
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Partnered with cross-functional teams to plan and execute strategic initiatives
2018-2020
Art Director of Corporate Initiatives,
Nasco Education
Led corporate design initiatives focused on brand presence and consistency across marketing and product materials. Partnered cross-functionally to support a cohesive customer experience and maintain alignment across creative outputs.
